How can an SEO strategy help my business?
Theoretical knowledge of how search engine algorithms work, what needs to be done to improve a website’s position in search engine results, and how to increase organic website traffic is very important. But it is equally important to implement theoretical knowledge into practice in the right way and at the right time. Because it is the key to effective results. Setting up an SEO strategy can help you achieve the right results. In today’s article, we’ll talk about how setting up an SEO strategy can help your business and what you should think about before embarking on an SEO strategy.
The Purpose of an SEO Strategy
An SEO strategy is a long-term plan of activities that aims to eliminate the shortcomings of a website from the point of view of SEO and to optimize the website from the point of view of search engines and users. The main goal of an SEO strategy is to use these activities to achieve the highest possible placement of the website in the search engine results for specific keywords and to increase website traffic from unpaid, so-called organic search results. An SEO strategy is a long-term process and must have realistic goals that are used, among other things, to evaluate the results of the strategy as a whole. The SEO strategy is unique and tailored to a specific website because each website is unique.
SEO will help your business
- SEO will help you appear higher in search engine results for relevant keywords
SEO helps you optimize your website so that it appears in search results for relevant keywords or phrases. And if your website is properly optimized with the right keywords and phrases, it will appear in the top positions in search results. The higher your website appears in search results, the more clicks and traffic your site gets.
- SEO will bring higher and quality traffic to your website
The most amount of traffic to the website is coming from search engines (Google search statistics). And organic traffic is the most common source of website traffic. Therefore, a properly optimized website will not only increase your website traffic but will help you bring targeted traffic to your site and attract only customers who are actively trying to find the product or service you offer. That makes SEO one of the most effective ways to attract potential customers to your website.
- Good SEO means a better user experience (user-friendly website)
SEO is about optimizing a website for search engines and a user and improving the user experience. A website optimized for the user experience is cleaner, faster, smoother, easy to use, and well-structured with highly relevant content, and has two huge benefits. The first advantage is that such websites attract the attention of visitors more. Thanks to that the visitors stay on the website longer, which reduces the rate of immediate departures also called “bounce rate”. And in all likelihood, such visitors will become your loyal customers, return visitors or subscribers. And highly relevant content will make your users happy because they’re more likely to find exactly what they were looking for on your website. The second advantage is that such a website will also please search engines. Search engines are happy to offer their users the high-quality information they are looking for, especially if they reach them easily, quickly, and with fewer clicks.
- SEO will help you build trust and brand awareness
SEO will help you build awareness of your brand, build the value of your brand, and increase your brand’s trust and authority. When your website appears in higher positions in search engine results, it becomes more visible on the Internet and this helps to increase the credibility of your brand. People trust a website and a brand that is on the first page of a search engine rather than a website that does not have a strong online presence. Credibility is also enhanced by a website that is optimized for the user experience because people prefer websites that are clean, fast, easy to use, and offer a quality and valuable product or service. And when people start trusting your brand, it increases your credibility and makes your brand more valuable. And as the value of your brand increases, you will have more opportunities to gain more customers. Building trust and brand awareness doesn’t happen overnight and takes time and patience.
- SEO as a basis and part of online marketing
A search engine optimized website is the basis for all other online marketing activities, such as PPC (Pay Per Click Advertising), communication on social networks (Facebook, Instagram) and the like.
- SEO is cost-effective
SEO is one of the most cost-effective methods in building your brand and the credibility of your website. Investing in an SEO specialist pays off because its long-term results will save you money in the future. With SEO, your website and your brand will be in the right place at the right time when people search the internet. This increases your chances of conversion, ie: the sale of your services or products, which will allow you to return your investment faster.
What to think about before you start with SEO?
- Comprehensive Website Audit
If you are thinking about SEO and want to prepare an effective SEO strategy, you must first know the current technical and content status of your website. Information on the current state of your website is best provided by a website audit. Website audits give you an overview of the strengths and weaknesses of a website and reveal shortcomings in your website. Based on the information obtained, you will be able to better design the individual steps of your SEO strategy.
- SEO Goals
Based on the website audit, you should first set your goals, which you would like to achieve with an SEO strategy. Since SEO is a long-term and complex process, you should set long-term and especially realistic goals. And don’t forget to consider your budget when determining them.
A quality and professional SEO plan should include, among other things, the following basic goals:
- Improving a website’s position in search engine results for relevant keywords
- Increasing website traffic from unpaid, so-called organic search results
- Increasing the conversion rate from organic website traffic, ie whether the website visitor will meet your goals, such as ordering goods, filling out a form and so on
- Build trust and brand awareness
- SEO is a long-term process
If you have already determined the goals of your SEO strategy, then you should take into account that SEO is a long-term process. SEO cannot be accelerated and you will see results after a certain time. Search engines usually don’t respond right away, so changes made to your website may not take effect right away. It is very important to do the individual activities of the SEO strategy gradually because, in the long run, it is better if the website is optimized gradually and with time intervals. It makes it much more natural for search engines and decreases the chance of penalization. Based on our experience, 6 to 12 months is the minimum for a successful SEO Strategy. After that, your SEO progress should be reviewed and new goals should be set.
- Budget
The budget is as important as the previous points. SEO tends to have the best return on your investment in the long run. Therefore, when planning your budget for an SEO campaign, look not only at how much SEO will cost you, but consider the return on your SEO investment and what will be the return for you in the long run. Also, be cautious and do your research before you handle your website in inexperienced hands. SEO services take time and experience. Low prices for SEO services should be the first warning that you are dealing with an inexperienced person or person that will invest very little or no time into your project. Both cases can dramatically harm your online presence.
Summary
Setting up the right SEO strategy is very important and must be sensitively tailored to each project. Because a well-designed SEO strategy can increase the organic traffic of a website, it can move the website to the first position in search engine results, increase the performance of the website and the conversion rate of the website. If you want your SEO strategy to be successful, then contact our True SEO experts via our form.
