Our Cookie Policy

Introduction

True SEO is an owner and administrator of the website www.trueseo.ie. This website contains general information about True SEO and about our services and products.

Cookie Policy describes what type of cookies we use, the information we collect using cookies, how we use it and why we sometimes need to store these cookies. Please read these Cookie Policy carefully and make sure that you understand them before using our website www.trueseo.ie. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.

Changes to these Terms & Conditions

We reserve the right to change the Cookie Policy under which the website is provided. Any such changes will become binding on you upon your first use of our site after the changes have been implemented. You are therefore advised to check the Cookie Policy posted on this website periodically to ensure that you are aware of and comply with the current version.

What are cookies?

For almost any modern website to work properly, it needs to collect certain basic information on its users. To do this, a site will create files known as cookies on its users’ computers, tablets or mobile devices.

The cookies are small text files (a small piece of data) containing small amounts of information which are downloaded to your computer or mobile device by yours web browser when you visit our website. Cookies are stored in your computer, tablets or mobile devices either temporarily for that session only or permanently on the hard disk. Cookies are then sent back to our website on each of your subsequent visits. The browser sends the information back to the website to enable the website to recognise you and keep track of your preferences. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse.

Cookies are used to make surfing on the website easier for you. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer.

We also use other tracking technologies like web beacons. Web beacons are small graphic images (sometimes called “tracking beacons” or “clear gifs” or “pixel tags”) that may be included on our sites. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites. Web beacons are services that typically work in conjunction with cookies to identify our users and user behaviour. Web beacons only collect limited information, including a cookie number, a timestamp, and a record of the page on which they are placed.

How do we use cookies?

Strictly Necessary Cookies

True SEO may use cookies, web beacons or other similar technologies that are necessary to the operation of our sites, services and tools.

Here are some examples of how we use strictly necessary cookies:

  • Cookies that enable you to send enquiries about our services to us.
  • Cookies that enable remembering previously entered text, so it’s not lost if the page refreshes.
  • Cookies that enable to access to protected areas of the website.
  • Cookies that are required to identify irregular site behaviour, prevent fraudulent activity and improve security.
  • Cookies that allow you to make use of our functions such as saved search, shopping-carts, or similar functions.
  • Cookies that enable us to keep track of your enquiry process, so we can take you through the ordering our services securely.
  • Cookies that enable add products to your basket and checkout securely (shopping cart cookies).

Performance Cookies

True SEO may use cookies, web beacons, or other similar technologies to assess the performance of our websites, services, and tools, including as part of our analytic practices.  This helps us to improve the way our website works and to help us understand how our visitors use our websites.

Here are some examples of how we use performance cookies:

  • Cookies help us to gather statistical data about visits to the website, including numbers of visitors and visits, dwell time, bounce rates, page load speeds, pages clicked on, where visitors have come from or technologies used to access the site.
  • Cookies help us to understand how visitors use the website, for example, whether or not visitor have visited before, what visitor looked at or clicked on, how visitor found us.
  • Cookies help us to understand what content is popular and how the layout of the website might be improved.
  • Cookies allow us to recognise and count the number of visitors to our website and to see how visitors move around the website when they are using it, which pages visitors go to most often and if they get error messages from web pages.
  • We use cookies for comparison with other websites using data collected by industry-accepted measurement and research companies

Functionality Cookies

We may use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our sites, services or tools.

Here are some examples of how we use functionality cookies:

  • Cookies help us to remember if you’ve been to the site before.
  • Cookies help us to remember changes you have made to text size, fonts, colours and page backgrounds and other parts of web pages that you can customise. These cookies remember your preferences to personalise your experience on our website.
  • Cookies help us to remember choices you have made (such as your username, your language or the region you are in) and provide enhanced, more personal features.
  • Cookies that enable us to provide services you have asked for such as watching a video or commenting on a blog.
  • Cookies help us to detect if you have already seen a pop-up to ensure it doesn’t get shown to you again.

Category 4 Targeting/Advertising Cookies

We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third party sites.

Here are some examples of how we use targeting/advertising cookies:

  • Cookies help us to manage the performance of adverts, displaying adverts and/or building user profiles to determine the display of adverts elsewhere.
  • Cookies enable us to target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests.
  • We can also limit the number of times you see an advertisement and be used to chart the effectiveness of an ad campaign by tracking users’ clicks.

Contact us

If you have any questions relating to our Cookie Policy, please contact us at email address hello@trueseo.ie.

This Cookie Policy was last updated on January 02, 2024.

Types of cookies

Types of cookies

There are several types of cookies:

Session cookies

Session cookies are temporary. These cookies exist only in temporary memory while the user navigates the website and cookies expire when the browser is closed.  They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once user close the browser, all session cookies are deleted. These cookies are mainly used by online shops and allow user to keep items in your basket when shopping online.

Persistent cookies

Persistent cookies remain on a user’s device for a set period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie. Persistent cookies are stored on user’s device and remain in operation, even when user have closed the browser. This means that, for the cookie’s entire lifespan, its information will be transmitted to the server every time you visit the website that it belongs to. Persistent cookies remember user login details and password, so user don’t have to type them in every time, when use the site. These cookies are however reset if the expiration time is reached or the user manually deletes the cookie.

First-Party Cookies

First-party cookies are cookies created and set by the website you’re visiting. Only that website can read them. First-party cookies are necessary to keep track of your personal preferences and the current session. The default settings in your web browser typically allow first-party cookies, but not third-party cookies.

Third-Party Cookies

Third-party cookies are created by a website other than the one you are currently visiting. Third-party cookies are installed by third parties with the aim of collecting certain information to carry out various research into behaviour, surfing habits, demographics etc. The purpose of such cookies is usually to track your surfing habits, which is why third-party cookies are considered an invasion of privacy and riskier than first-party cookies.

Categories of cookies

Categories of cookies

When you use the www.trueseo.ie website, the following categories of cookies can be set on your device:

Strictly Necessary Cookies

Strictly necessary cookies are cookies that are required for the operation of the website. These are all the cookies without which the website could not perform basic functions. These cookies are essential in order to enable you to move around the website and use its features. They may be set automatically when pages load, or as a result of a user request that cannot be fulfilled without the use of the cookie. These cookies do not gather any information about a user that could be used for marketing or remembering where you’ve been on the internet.

Strictly necessary cookies are session cookies, they last for one “session” and expire when you leave our website or close the browser, but not always. A browser session starts when a user opens the browser window and finishes when they close the browser window.

Cookies that fall into this category are:

  • Shopping cart cookies
  • Cookies that enable you to send enquiries about our services to us
  • Cookies that enable us to keep track of your enquiry process so we can take you through the ordering our services securely
  • Cookies that enable to access to protected areas of a website
  • Cookies that enable us to be set up an account for you
  • Cookies that remembering previously entered text, so it’s not lost if the page refreshes

This is the most important category of cookies, as it is the only one that is recognised by the legislation. The law allows that any strictly necessary cookies are exempted from any requirements for user consent. We are not required to get your consent to the use of strictly necessary cookies.

Performance/Analytics Cookies

Performance cookies, generally also known as ‘Analytics’, are used to provide us with statistical information about our site, which is generally used for performance measurement and improvement. Performance cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. It includes activities like counting page visits, dwell time, bounce rates, technologies used to access the site, and page load speeds. Cookies that fall into this category are analytics, pay per click and advertising cookies.

These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. Performance cookies can be deleted from your browser history at any point before their expiry time. We are required to get your consent to the use of performance cookies.

Generally, these will be first-party cookies, and a mix of session and persistent cookies. Sometimes the services are provided by third parties and specialised software, which can use either first-party or third-party cookies.

Functionality Cookies

Functionality cookies are generally there to support site functionality that is visible or advantageous to the visitor or their experience of the site. These are used to recognise you when you return to our website. Functionality cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. Functionality cookies can also be used to remember changes user has made to fonts, text size and other parts of web pages that user can customise. They may also be used to provide services visitor has asked for such as commenting on a blog or watching a video.

The information these cookies collect may be anonymised and they cannot track visitor browsing activity on other websites. Functionality cookies can be deleted from browser history at any point before their expiry time. We are required to get your consent to the use of functionality cookies. They are generally a mix of first-party and third-party cookies, session and persistent cookies.

Targeting/Advertising Cookies

Targeting/advertising cookies are used to deliver advertisements more relevant to the visitor and record your visit to our website, the pages you have visited and the links you have followed.  We use this information to carry out research and statistical analysis to help us improve our content, products and services and to help us better understand our customer requirements and interests. This enables us to target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests. We will use this information to make our website and the advertising displayed on it more relevant to your interests. They are also used to limit the number of times visitor see an advertisement as well as help measure the effectiveness of the advertising campaign.  We may share this information with third parties for this purpose. We are required to get your consent to targeting/advertising cookies.

They are usually placed by third-party advertising networks with a website operator’s permission but can be placed by the operator themselves. They can be set even if the site itself does not display advertising. In some cases, cookies will be set so the site being visited can target the user with adverts elsewhere after they have left, a practice known as re-marketing.

Only anonymised information is captured. They cannot determine who a user is though, as the data collected is never linked to a user profile.  These will almost always be third party cookies and mostly persistent.

Why do we use cookies?

Why do we use cookies?

We collect and use cookies for a variety of reasons detailed below. Cookies help us to provide you with a good experience when you browse the website and it also allows us to improve the website, but also cookies help us to track our own performance. Cookies help us to operate our websites and services, enhance and customise your experience across our websites and services, perform analytics and deliver advertising and marketing that’s relevant to you.

The information we obtain from our use of cookies will not usually contain your personal data. But in certain circumstances we may collect personal information about you, but only where you voluntarily provide it (e.g. by completing an online enquiry form) or where you enter into the process of ordering services from us. In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested. We do our best to respect users’ privacy.

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. The cookies are not used for any purpose other than those described here. Although we may obtain information about your electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally.

We use social media cookies from LinkedIn on our site. You can learn about LinkedIn’s privacy policy here (https://www.linkedin.com/legal/privacy-policy).

Like most commercial websites, we also use social media cookies from Facebook on our site. The cookies are placed by Facebook, and we use them to understand the effectiveness of social media campaigns that we operate. We also use social media buttons and plugins on our website that allows you to connect with your social network in various ways.  If you are not logged into Facebook when you view our site, then it is not possible for any personal information about your visit to be collected, and therefore we do not specifically ask for your prior consent. If you are logged into Facebook when you view our site, then Facebook will know when you visit us. We do not have any access to the detail of that personal data, as you have consented to share it with Facebook, not us. We just get to see anonymised data about the numbers of people who have responded to our advertising or other social media activity. You can learn about Facebook’s privacy policy here (https://www.facebook.com/about/privacy/).

First-Party Cookies

We use first-party cookies on our website because these cookies are essential in order to enable you to move around the website and use its features. These first-party cookies are set by True SEO and do not get shared with the third party.

Third-Party Cookies

There are cookies set by third parties across our websites and services because in some special cases, we also use cookies provided by trusted third parties. Third-party cookies enable third party features or functionality to be provided on or through our websites and services, such as advertising, interactive content and analytics. They also enable us to use advertising networks to manage our advertising on other websites.

These third-party service providers may use a few different types of cookies and they are responsible for the cookies they set on our site. We have no responsibility for the content, product and services of the linked websites. If you want further information, please go to the website for the relevant third party. Please ensure you review all terms and conditions of website use and privacy policy of any such third-party websites before use and before you submit any personal data to such websites.

How can you manage cookies?

How can you manage cookies?

Browser settings

Your browser will always offer you the choice to accept, refuse or delete of all or some cookies, or those from providers that website owners use (for example third-party cookies, or those from specific websites). Different commercial browsers (such as Chrome, Firefox, Edge, Internet Explorer, etc) make different controls available to you. You can manage your cookie settings by following your browser’s instructions. You can find more about using your browser’s cookie settings either via the help menu for your browser or on the browser’s own website.

Please be aware that disabling and/or deleting cookies can affect the functionality of many websites that you visit and could prevent you from being able to use this website to its highest capability.

Your first visit our website

When you first visit our website, a cookie information box will be displayed allowing you to choose whether to read more about Cookie Policy or Hide Cookie Policy. Only essential cookies and those that do not contain/track any personal data will be set when you first visit our website.

By continuing to use our website beyond this cookie information (by clicking links, scrolling the page, etc) then you are consenting to the use of cookies, and we will set other non-essential cookies as described in this Cookie Policy. If you visit our website when your browser is set to accept cookies (by clicking Hide button), we will interpret this as an indication that you consent to our use of cookies and other similar technologies as described in this Cookie Policy.

If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way. Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. If you disable marketing cookies on this site, it does not mean that you will not see our ads, it just means that they will not be personalised based on your activity.